View Full Version : Lead Variance? Tax Time? Lead Variance? Tax Time?

02-20-2012, 08:17 AM
I've worked in a few niches (e-commerce, lead gen in finance, etc), and I've never seen variance like I do in real estate lead gen.

Perhaps I'm just venting with this post, but for those of you who've been doing this for a while, is a year generally full of pretty wide swings?

My traffic sources are consistent.

Time on site has fallen a touch, but it's still remarkable considering other niches.

Yet I still see unbelievably wide performance swings every 1,000 (sizeable sample) unique visitors.

Well, holidays are usually strong, so hopefully today things return to normal, whatever normal is.