By purchasing Diverse Solutions, and therefore dsIDXPress, Zillow now has access to all of our listing data. This helps Zillow to be more accurate (they never were even close to accurate) and increases their Google ranking which means life just got even harder for realtors trying to get good rankings, which means, they are charging us to help them put us out of business. It's a catch-22. The more we use their IDXpress plug-in on our websites, and the harder we work for better rankings, the higher their rankings and the more $$ and credibility they gain which means they can charge us even more!! Huge buzz around the internet about this.