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  1. #1

    The Phenomenal Rise and Popularity of Instant Messaging Apps

    There are hundreds of thousands mobile apps available which people use around the world. The most popular ones are games app, social media apps and messaging to name a few categories. Many businesses these days are trying to build an app for themselves so that they can tap the power of mobile apps to their advantage. For this purpose, they try to contact a reputed mobile app development company in Dubai to get their work done.

    There is a growing consensus among the leading researchers that slowly but surely, the messaging apps are leading the way. Closely behind is the social media apps. If you want to know why and how messaging apps have taken over social media apps, let me give you 5 good reasons in this regard.

    1. Scope of Messaging Apps

    Instant messaging was invented not for exactly for the purpose it is intended these days. But anyhow, it is now the standard how people use to interact daily with their friends, classmates and even colleagues. Being a basic element of almost every smartphone, they are transforming the way people interact with each other. Although socializing comes just after that, the scope and reach of messaging apps is widespread and not in the near future social media apps can catch it for sure.

    2. A Dynamic Marketing Tool

    People are shifting from the social media to the messaging apps for a number of reasons. One of them is the privacy factor. People have a perception, either right or wrong, that that messaging apps are more enclosed as compared to social media app. But there is a flip side too as with the help of instant messaging tools, the marketers can reach the inbox of users which is a good aspect for marketing people but a nuisance for general users.

    3. Video Calling Feature

    Nowadays the enterprises are using messaging apps as not merely a fun tool. Instead they have incorporated several stellar features in it so that people can use it for different purposes on the go. The video calling feature of many instant messaging apps like WhatsApp has created features like Free Video calling to all its users. Online video communication offering crisp video and HD audio has made it easy for people to communicate with each other.

    4. Customer Service Portal

    Big multinational companies and conglomerates always look for new ways to interact with their customers. They make it a point and go out of their way to keep in touch with their customers most notably to track their buying habits and spending preferences. Thats why customer service is getting more personalized with such apps now. Companies are building their own AI based chatbots to respond to customers queries.

    There are also other uses of customer service as instant messaging apps are now used for upselling, arranging meetings and even attending to customer queries via chat.

    5. A Global Learning Place

    The students looking to earn a higher degree especially in a place outside of their native country use many softwares and apps to succeed. Thats why they also use instant messaging apps to interact with their teachers, classmates, etc. Many places of higher learning like colleges and universities are currently using such apps for helping students to prepare assignments and connect with teachers. It is also used for quick announcements by the teachers or class representatives regarding scheduling/rescheduling of classes, etc.

    Final Words

    The power of word of mouth is very immense and thats the reason why there are many instant messaging apps making waves in the virtual world these days. So if you want to know more about these apps or want to ask something from me, please get in touch with me through the comments section below.

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